Horeca Wine & Spirits

Horeca Wine & Spirits is HIP’s exclusive space dedicated to wine and spirits brands that want to showcase their most outstanding offerings to the key decision-makers in the Horeca sector. It is an environment designed to boost visibility, generate business, and position brands among professionals seeking products that can transform and elevate the customer experience in their establishments.

The Horeca channel is constantly evolving, driven by new lifestyles, consumption trends, and an increasing demand for authentic, innovative, and high-quality experiences. In this context, wine and spirits play a central role as drivers of differentiation, profitability, and value creation for hotels, restaurants, bars, and all types of gastronomic businesses.

At Horeca Wine & Spirits, professionals find inspiration, new offerings tailored to different consumption moments, and solutions to enhance their menus, attract new customer segments, and maximize the profitability of their establishments.

For exhibiting brands, this space represents a unique opportunity to connect with qualified buyers, expand their business network, and establish themselves as market leaders in a constantly evolving sector.