United States is a world reference when it comes to talking about foodservice and horeca. That is why at HIP we have created the USA Agenda, a space in which American gurus will show the business opportunities of the most disruptive success models that are triumphing in North America.

During the sessions of this agenda, the speakers will analyze US trends from a European perspective, discuss global branding and changes in communication, management of digital operations and technological and mobile information.

In addition, they will contribute their expert vision of how to identify the unique brand and voice through innovative approaches to stand out in the market, operate and commercialize concepts in a successful way, build a successful business model, how to better the use of social networks in a restaurant or how to motivate and develop high performance teams.