Natalia Zapatero

Brand marketing consultant with over 30 years of experience helping brands—especially in tourism—differentiate themselves, build authority, and turn their story into a competitive advantage.

Today, I work with CEOs, teams, and entrepreneurs who want to build brands that truly connect: with a clear identity, a sharp value proposition, and purposeful communication.

I’m the creator of UNIKO Method Cards, a visual method designed to spark strategic decision-making, align messaging, and accelerate positioning processes.

I bring a practical perspective on how to grow with consistency, relevance, and a strong focus on values and purpose.