Manuel Zamudio

Restaurant entrepreneur, driving the launch of international and local brands such as Krispy Kreme and Saona, and previously KFC (2017–25). Proven track record as an international executive, with over 6 years in General Management (KFC Iberia) and 15 years of prior experience in consumer goods marketing (P&G) and QSR (Yum Brands Mexico and the UK). Specialized in building organizational capabilities, defining and executing strategic plans to launch company-owned operations, while leading, recruiting, and reshaping franchise expansion strategies.

A talent developer, relationship builder, and action-oriented leader.