All Speakers Speaker Manuel Romero Position: Founder Company: MRM Solutions Digitalization specialist with an international vision, educated in the USA and at IESE Business School. After years in multinational environments, I now lead the integration of cutting-edge technology for the Horeca and Retail sectors at MRM Solutions. My approach combines professional, scalable management with process optimization and cost control. From service robotics to cash management, I help hoteliers and restaurateurs regain control of their business and maximize profitability. My goal at HIP is to demonstrate how strategic technology enables businesses to stand out in an increasingly competitive global market. Sessions Tue 17 Feb 16:10 - 16:40 Digital Theatre