All Speakers Speaker Lucía Cuellas Position: Senior Consultant Hospitality Company: Cushman & Wakefield With more than six years of experience in the hotel sector and previous consulting experience at KPMG – Tourism & Leisure and the hotel factory, Lucía joined the C&W team in 2022. She has operational experience in hotels (notably the Hotel Arts in Barcelona), restaurants, and tour operators in national and international destinations. Lucía also holds an MBA in International Hotel Management from Vatel Madrid. As part of the Advisory team, she manages various projects in the hotel sector, like operator searches and repositionings, as well as asset management for hotel assets to optimize their profitability. Sessions Mon 16 Feb 16:00 - 16:30 Auditorium Business & Concepts Hotel Management and Investment: 2025 Wrap-Up and 2026 Outlook