All Speakers Speaker Loli Moroño Position: Creative Director Company: Estudio PF1 Interiorismo Hospitlity Projects. Loli Moroño, Creative Director at PF1 Interiorismo Contract, has over 25 years of experience in hospitality interior design. Since 2011, together with Martina Casas, she has developed innovative and profitable projects for hotels, investment funds, and brands in Spain and Portugal. A trainer and communicator, she participates in events, writes opinion articles, has served as a juror at HOSTELCO, and her firm has been awarded and finalist in prizes such as the New Business Models Awards (2018 and 2024), International Hotel & Property Awards, and the WWAI Gold Medal, among others. Sessions Wed 18 Feb 13:20 - 13:45 Auditorium Business & Concepts How to make hospitality profitable through design Wed 18 Feb 13:45 - 14:10 Auditorium Business & Concepts Five design tips for hospitality and the Horeca