All Speakers Speaker Leticia Rivera Position: CEO Company: Delsia Global Leticia Rivera is an AI consultant, trainer, and keynote speaker. With more than 15 years of experience, she has contributed to transformation and innovation initiatives with companies such as Telefónica, L’Oréal, and Ibercaja. In academia, she teaches in the Master’s in Artificial Intelligence program at Universidad San Jorge and collaborates with various postgraduate and MBA programs at business schools. She is the CEO of Delsia Global, a consultancy focused on the practical adoption of AI in SMEs and on upskilling their teams to reduce adoption barriers—overcoming initial resistance and accelerating real, day-to-day use at work. Sessions Mon 16 Feb 15:45 - 16:00 Digital Theatre The hidden factory: how AI unlocks profitability in the hospitality sector