16 -18 February 2026
IFEMA - Madrid

HIP 2026
The leading Horeca innovation event
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
- How to get there
- FAQS
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
- Graphic Material
- Gallery

16 -18 February 2026 | IFEMA - Madrid

Jorge Gonzalez

Speaker

Jorge Gonzalez

Position:

CEO

Company:

JoeBurgerChallenge

Jorge Gonzalez

Sessions

Mon 16 Feb

17:40 - 18:00

F&B Stage

New Entertainment Formats: Beyond Food and Beverage

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