16 -18 February 2026 | IFEMA - Madrid
Speaker

Jairo González

Position:
Independent Board Member & Expansion Director
Company:
Petit Palace Hotels
Jairo González

Civil Engineer (UPM, #1 in class) and Ingénieur des Ponts et Chaussées (ENPC), with an Executive MBA from IESE and OPM53 at Harvard Business School. International executive career focused on hospitality: CEO of Sidorme Hotels (2013–2016), doubling the chain and tripling revenues, culminating in the sale to B&B HOTELS. Subsequently, CEO of B&B HOTELS Spain and Portugal, leading the group’s expansion and business digitalization. Currently, Independent Board Member and Director of Expansion at Petit Palace Hotels.

Sessions