All Speakers Speaker Jairo González Position: Independent Board Member & Expansion Director Company: Petit Palace Hotels Civil Engineer (UPM, #1 in class) and Ingénieur des Ponts et Chaussées (ENPC), with an Executive MBA from IESE and OPM53 at Harvard Business School. International executive career focused on hospitality: CEO of Sidorme Hotels (2013–2016), doubling the chain and tripling revenues, culminating in the sale to B&B HOTELS. Subsequently, CEO of B&B HOTELS Spain and Portugal, leading the group’s expansion and business digitalization. Currently, Independent Board Member and Director of Expansion at Petit Palace Hotels. Sessions Mon 16 Feb 15:30 - 16:00 Auditorium Business & Concepts Evolution of Limited Service Hotels in Spain