Gema Ruiz

Hospitality and marketing professional with a strong background in tourism and on-the-ground industry experience. After starting her career in operational roles within hotels and restaurants, she founded Más Chulo que un Ocho, a digital marketing agency supporting hospitality SMEs. She is currently Demand Generation Manager at Mapal Group, where she leads international marketing and event strategies focused on lead generation, impactful campaigns, and creating meaningful connections across the hospitality industry.