16 -18 February 2026 | IFEMA - Madrid

What’s Really Going On with Natural Wines?

Wed 18 Feb | 11:00 - 11:30

A roundtable discussion designed for those who want to transform natural wines into a sales experience, not an endless debate. We’ll talk about what remains after the boom: how to choose reliable wines, how to justify the price and the narrative in the dining room, how to integrate them into the wine list safely (rotation, consistency, returns), and what signs indicate where the category is headed so you can make informed decisions.

Speakers
Flavien Bayeurte

Flavien Bayeurte

Founder

Bar Material

Willy Lamas

Willy Lamas

Founding Partner

Restaurante Ita 1* Michelin

Moderators
Jorge Navarro

Jorge Navarro

General Director

TOB Strategy