Back to agenda What’s Really Going On with Natural Wines? Wed 18 Feb | 11:00 - 11:30 F&B Stage Business Pass A roundtable discussion designed for those who want to transform natural wines into a sales experience, not an endless debate. We’ll talk about what remains after the boom: how to choose reliable wines, how to justify the price and the narrative in the dining room, how to integrate them into the wine list safely (rotation, consistency, returns), and what signs indicate where the category is headed so you can make informed decisions. Speakers Flavien Bayeurte Founder Bar Material Willy Lamas Founding Partner Restaurante Ita 1* Michelin Moderators Jorge Navarro General Director TOB Strategy