16 -18 February 2026 | IFEMA - Madrid

Tradition Goes Digital: When Traditional Restaurants Integrate AI into Operations

Tue 17 Feb | 18:25 - 19:00

We will analyze how technology can be incorporated practically and realistically into businesses with a strong culinary tradition. Based on real-world experiences, we will discuss which processes can benefit from AI, what barriers exist in less digitized teams, and how to move forward without compromising the essence of the restaurant.

Speakers
Juan Umbert

Juan Umbert

Founder

Makeat

Adrià Navarro

Adrià Navarro

Iberia Manager

Welbilt

Moderators
Tina Nielsen

Tina Nielsen

Editor

FCSI