16 -18 February 2026 | IFEMA - Madrid

The Secret of an Unstoppable Restaurant: Why the Best No Longer Compete (and How You Can Stop Too)

Wed 18 Feb | 16:30 - 17:00

Why do some restaurants raise prices by 15% and still pack up, while others lower prices and remain empty? The answer isn’t marketing, quality, or Instagram. It’s something 97% of restaurateurs completely ignore: creating your own value monopoly. In this presentation, I’ll reveal the exact system I use with my clients to build category-leading restaurants in 90 days. You’ll discover why competition is the death trap that keeps you stuck, how to identify the unique monopoly you already have (but aren’t leveraging), and the step-by-step framework to become the only logical choice in your customers’ minds. Real-world examples. Measurable results. Zero theory. If you’re tired of competing, this presentation will change the way you see your business forever.

Speaker
Roberto Brisciani

Roberto Brisciani

CMO

Diflavour Pizza