The New Front of House: Talent Transforming the Guest Experience

The dining room is no longer just about service: it’s about experience, hospitality, and storytelling. It’s the human side of gastronomy: the one that observes, interprets, accompanies, and creates memories. At a time when attracting talent is a critical challenge for the sector, this session explores how to dignify, professionalize, and revolutionize this profession to connect with new generations and strengthen the sustainability of the hospitality business.