Back to agenda The Experience Economy Wed 18 Feb | 10:30 - 11:10 Auditorium Business & Concepts Business Pass In the era of the Experience Economy, hotels no longer sell just a bed, but experiences to be enjoyed, shared, and remembered. The challenge is to make every detail a piece of a memorable story. Speakers Enrique Ortiz Sales & Marketing Strategy Sr Director Hotel Investment Partners César Álvarez Head of Product Design & Value Strategy Azora Moderators Susana Miranda Director, Loyalty Andersen Consulting