Product and Customer Value: What Truly Makes the Difference Today

Creating value for the customer no longer depends solely on the final product, but on how the entire chain is designed: from sourcing and operational efficiency to the experience at the point of consumption. In this panel, we will discuss how product innovation, sustainability as a genuine decision-making criterion (not just reputational), and differentiation in restaurant concepts are helping brands gain consumer trust, improve efficiency, and protect profit margins.