Back to agenda New Cocktail Experiences Wed 18 Feb | 12:20 - 12:50 F&B Stage Business Pass We’ll explore how customer expectations are evolving and how to design cocktail experiences that resonate in the dining room: rituals, narrative, service, formats, and timing, with a focus on profitability, speed of execution, and consistency with the venue’s concept. Ideal for refreshing your offerings and creating reasons for customers to return. Speakers Patxi Troitiño Bartender Akelarre Gonzalo Parras Hospitality and Service Area Coordinator Basque Culinary Center Moderators Jorge Navarro General Director TOB Strategy