Back to agenda Data-Driven Purchasing: What Today’s Consumer Really Wants Tue 17 Feb | 14:00 - 14:30 Innovation Theatre by MAPFRE Business Pass A data-driven panel: Javier Arquerons and Erwin Wetzel (director of the European Vending Association) unravel what drives and what hinders purchases in unattended/automated retail. Value vs. price, trust, convenience, assortment, experience, and digitalization, with a comparative analysis of Spain and Europe. Speaker Javier Arquerons CEO Arbitrade