Beverages as a Luxury Experience in Hospitality

How to elevate the beverage offering to a luxury experience without being ostentatious. We’ll explore how to build perceived value through selection, service, and attention to detail: narrative, rituals, glassware, temperature, timing, and personalization. The goal: to transform the drink into a memorable moment that boosts average spend, customer loyalty, and reputation, with impeccable execution consistent with the establishment’s concept.