Manuel Carrasco

Manuel Carrasco has been Marketing lead at Embutidos Jabugo since 2004, where he has driven the company’s transformation from its Ibérico heritage with the CUYAR brand toward propositions like Hamburdehesa and DehesaBeef, blending meat tradition and brand strategy with innovation across retail and Horeca. He holds a degree in Economics & Business from the University of Seville and a Marketing specialization from the University of Siena. He began at Dell in Montpellier and Madrid. His approach combines positioning, differentiation, sustainable growth and the strategic use of new technologies, bridging ICT and the food industry.