16 -18 February 2026 | IFEMA - Madrid
Speaker

Concetta D´Emma

Position:
Founder
Company:
Unconventional Hospitality
Concetta D´Emma

Concetta D’Emma is a pioneer in inclusive food and wine tourism. For 15+ years she has helped companies and destinations stand out in responsible tourism through unconventional marketing and challenge-based training. Since the pandemic she has also worked undercover as a waitress to understand from within the challenges of HORECA and new generations of talent. She created the “Unconventional Breakfast” format (2015), telling each place’s story through breakfasts for different dietary needs. Her mission: to make inclusion a tangible, profitable value for HORECA and generate inspiring success stories.

Sessions