Rebeca Muñoz

Rebeca Muñoz, CEO & Partner of Livit Design, leads the largest global company specialized in designing and transforming scalable Food and Beverage concepts. Awarded Executive of the Year (ASEME 2023), she stands out in strategic advisory for investors and international brands, driving efficiency and profitability. An architect from the Polytechnic University of Madrid with an MBA and training in CX and Leadership. With over 20 years of experience, she has led projects such as UNO by Real Madrid, Krispy Kreme and Foodbox in more than 45 countries, combining design, data and customer behavior to maximize experience and scalability.