All Speakers Speaker Fabián González Position: Director, Luxury Company: Braintrust Fabián González is a luxury tourism expert with a strong background in hotel management and extensive experience in the tourism and hospitality sector. He is currently the Director of the Luxury Division at Andersen Consulting. He also works as a market analyst for Spain at Phocuswright, where he contributes to the analysis of trends and developments in the tourism industry. In addition, he collaborates with various universities and training centers and is a frequent speaker at tourism and hospitality events both nationally and internationally. Sessions Mon 16 Feb 10:30 - 11:00 Digital Theatre Brand Desire: from attention to loyalty