HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
Submit your proposal
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
Italy will be the Guest Country at HIP 2026, a recognition of its leadership in hospitality, tourism, and dining.
Its hospitality model combines tradition, design, and sustainability, offering authentic and personalized experiences that inspire the entire sector. In gastronomy, Italy sets trends with cuisine that unites quality products, local territory, and innovation, keeping the essence of “Made in Italy” alive.
As a tourist destination, Italy exemplifies the balance between heritage, modernity, and sustainable development. Its ability to transform the culture of welcoming and enjoying into a global experience makes it an essential benchmark.
Italy at HIP 2026: excellence, style, and a passion for hospitality.
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