HIP 2026
The leading Horeca innovation event
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Include HIP in your marketing plan and boost sales
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16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
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Congress
Hospitality 4.0, the world largest congress on trends and new concepts
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Networking, business opportunities and quality leads
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We reward the most innovative hospitality companies
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16 -18 February 2026 IFEMA - Madrid
Professional service robots, particularly solutions for the hospitality sector, are experiencing sustained global growth. This phenomenon positions robotics as a central driver of both operational innovation and customer experience in the service industry.
Robotics in foodservice and hospitality has reached a stage of maturity where deployments are multiplying, robots are integrated into advanced technological ecosystems, and performance standards are consolidating. Foodservice Robotics Pioneers offers a clear and actionable vision for executives and professionals seeking the keys to successful implementation.
This edition proposes a cross-cutting exploration of this disruptive moment, structured around three key areas:
During the session, international and local experts will illustrate these pillars with real cases, lessons learned, and strategic insights. The goal is to turn curiosity into action, providing clarity, experience, and vision to lead the new era of robotics in hospitality and foodservice.
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