HIP 2026
The leading Horeca innovation event
Book your space
Exhibit
Include HIP in your marketing plan and boost sales
Visit
16-18 February 2026 - IFEMA Madrid | 10:00 - 19:00 h
Tickets
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
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Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
16 -18 February 2026 IFEMA - Madrid
In a context where profitability without culture no longer makes sense, the Business & Culture Summit explores how the human factor has become the true engine of business success. Because without people, there is no business.
This event will address how leaders in the sector are driving purpose-driven organizations, fostering inclusive, sustainable, and conscious cultures. We will examine the role of female leadership, generational change in management, and how personal values are now integrated into corporate strategy to build committed, creative, and resilient teams.
A space for reflection and inspiration to understand how the most visionary companies in the sector are transforming the way they lead, attract talent, and build brands with soul, where culture is no longer a complement but the foundation on which the entire business rests.
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