Leading with Purpose in the New Business Era

16 -18 February 2026 | IFEMA - Madrid

In a context where profitability without culture no longer makes sense, the Business & Culture Summit explores how the human factor has become the true engine of business success. Because without people, there is no business.

 

This event will address how leaders in the sector are driving purpose-driven organizations, fostering inclusive, sustainable, and conscious cultures. We will examine the role of female leadership, generational change in management, and how personal values are now integrated into corporate strategy to build committed, creative, and resilient teams.

 

A space for reflection and inspiration to understand how the most visionary companies in the sector are transforming the way they lead, attract talent, and build brands with soul, where culture is no longer a complement but the foundation on which the entire business rests.