Wilmer Yajamín is the strategic backbone of Un Grupo de Compas. As general director, he has built a business ecosystem present in Spain’s main cities, integrating projects such as Entre Compas, In Vino Veritas, Mezcaloteca Corazón Agavero, and Piña Agavera, Europe’s leading agave fair. His leadership is guided by a clear principle: people first, then the product, then the brand. Wilmer sees Mexican spirits as carriers of identity, memory, and belonging. Between Mexico and Madrid, he has shaped a model where management, culture, and purpose grow together.