Paulo Pusset is an entrepreneur and the founder & CEO of Machaka Burger, a brand born in Barcelona. Before leading Machaka, he worked at an investment fund, experience he now applies to strategy and growth execution. He has built a chain with a strong identity and an obsessive focus on the in-house customer experience, taking the dine-in experience to the next level. He is currently driving expansion into new markets, with a particular focus on Madrid, Dubai, and São Paulo.