Marta Adanez Almenara

With 25 years of experience in companies from different sectors: hospitality, sports clubs, English schools, technology, leadership, marketing and sales. She is a specialist in helping companies in the natural evolution to the new internet, from data to value, from web 2.0 to web 3, from what has been made possible by Blockchain technology and the magical world it offers us, the virtual universe “Metaverse”. In 2022 she is co-founder of Blockchain4hotels, a company dedicated to training and advice on solutions based on blockchain technology for hotels.