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Marta Adánez - HIP - Horeca Professional Expo
16 -18 February 2026 | IFEMA - Madrid
All Speakers
Speaker

Marta Adánez

Position:
Co-Founder of 55plusHUB
Company:
55plusHUB
Marta Adánez

It’s tricky to capture Marta’s full story in so few characters, but here’s a concise version prioritizing key facts:

Marta Adánez, a Madrid native, is a driving force in tech innovation within the tourism sector. As co-founder of 55PlusHub, she leverages AI, Blockchain, and Web4.0 to enhance hospitality experiences. With a strong background in physics and an MBA focused on emerging tech, she previously led Blockchain4Hotels and directed AI/Blockchain initiatives at RevenueKnowmads Agency. Marta’s commitment to continuous learning fuels her pursuit of a more connected and sustainable future for tourism.

Sessions