Marketing leader with over 22 years of experience at multinational companies such as Walmart and Alsea, driving growth and transformation in the restaurant industry (QSR, Casual Dining, Premium Casual, and Cafés), and leading more than 20 brands throughout his career. He supported the acquisition and integration of Vips Mexico into Alsea and led growth in Mexico’s Casual Dining segment with brands such as Chili’s, The Cheesecake Factory, P.F. Chang’s, Olive Garden, and Italianni’s. He has led and contributed to four legacy-brand rebrands, including Vips and Sushi-itto in Mexico. He is currently the CMO of Grosso Napoletano in Spain.