Back to agenda Tradition, Trend and Truth: Between Likes and Sales Wed 18 Feb | 12:00 - 13:00 Innovation Theatre by MAPFRE Business Pass Pastries for Instagram vs. pastries to eat. Who really leads the industry: tradition or trends? The conflict between ‘what sells’ and ‘what we love to do’. The importance of experience. Packaging, history, social media… Speakers Víctor Gonzalo La Dramerie Sofía Janer La Dramerie Clara Villalón Creadora de contenido Moderators Javi Antoja Montagud