Back to agenda The Wine Stage: Wine and Innovation — How Will We Drink in 2030? Mon 16 Feb | 16:30 - 17:00 F&B Stage Business Pass We will bring together CEOs and executives from leading wineries to analyze how the relationship between wine, the dining room, and the HORECA channel is changing. We will focus on real new consumption trends, how wines are selected for wine lists today, what customers expect in 2025–2030, how the role of the sommelier is evolving, and how technology and AI are transforming team training, sales, and the dining experience. A strategic conversation to understand the future of wine and how to prepare for it. Speakers Nanja Wierna Wine Expert Wine & Spirit Education Trust Federico Lucendo CEO Bodegas El Lince Moderators Eva Rodrigo Vayro