16 -18 February 2026 | IFEMA - Madrid

The Success of the Single-Product Model and the La Fresería Phenomenon

Wed 18 Feb | 12:40 - 13:00

They’re breaking all expansion records. They create queues wherever they go. 35 locations in 3 years and a dizzying expansion plan. How have they won us over so much?

Speaker
Alejandro Fernández

Alejandro Fernández

CEO

La Fresería

Moderator
Tania De Anta

Tania De Anta

Founder

Gastro Marketing Eating Stories