16 -18 February 2026 | IFEMA - Madrid

The Hype Empire: How to Manage a Brand Everyone Wants

Wed 18 Feb | 10:30 - 10:50

A look at the business trajectory that has led this company to become one of the fastest-growing brands in the country. We will analyze the decisions that have driven its scalability, the challenges inherent in an expanding model, and the corporate vision that defines its next steps in the market.

Speaker
Aleix Puig

Aleix Puig

Co-Founder

Vicio

Moderator
Erika Silva

Erika Silva

Congress Director

Hospitality 4.0 Congress