Back to agenda Desarrollo de Negocio & ExpansiónDirección General The Hype Empire: How to Manage a Brand Everyone Wants Wed 18 Feb | 10:30 - 10:50 Main Auditorium CaixaBank Premium VIP Pass A look at the business trajectory that has led this company to become one of the fastest-growing brands in the country. We will analyze the decisions that have driven its scalability, the challenges inherent in an expanding model, and the corporate vision that defines its next steps in the market. Speaker Aleix Puig Co-Founder Vicio Moderator Erika Silva Congress Director Hospitality 4.0 Congress