Back to agenda Technology, Artificial Intelligence and Human-Centered Design Tue 17 Feb | 17:10 - 17:35 Main Auditorium CaixaBank Premium VIP Pass It addresses the role of technology and artificial intelligence in enhancing the hotel experience, highlighting the balance between efficiency, personalization, and human warmth. Topics include: Smart hotels and the ethics of hospitality; Artificial emotional intelligence: from data to desire; and Personalization, automation, and experience. Speakers Marta Marcos CIO & Vice President of Information Technology & System Minor Hotels Ignacio Urbelz CEO Grupo Hotelero Petit Palace Federico Fuster President HOSBEC y del ITH Moderators Antonio López de Ávila Director of Innovation, Education and Investment Onu Turismo