16 -18 February 2026 | IFEMA - Madrid

Technology, Artificial Intelligence and Human-Centered Design

Tue 17 Feb | 17:10 - 17:35

It addresses the role of technology and artificial intelligence in enhancing the hotel experience, highlighting the balance between efficiency, personalization, and human warmth. Topics include: Smart hotels and the ethics of hospitality; Artificial emotional intelligence: from data to desire; and Personalization, automation, and experience.

Speakers
Marta Marcos

Marta Marcos

CIO & Vice President of Information Technology & System

Minor Hotels

Ignacio Urbelz

Ignacio Urbelz

CEO

Grupo Hotelero Petit Palace

Federico Fuster

Federico Fuster

President

HOSBEC y del ITH

Moderators
Antonio López de Ávila

Antonio López de Ávila

Director of Innovation, Education and Investment

Onu Turismo