Room Mate: How Kike Sarasola Transformed the Hotel Industry through Design and Personality

Room Mate Hotels has redefined urban hospitality by focusing on design, personality, and a personalized guest experience, breaking with traditional industry models. This session explores the brand’s history and its impact on transforming the hotel experience, from its beginnings to its consolidation as an international benchmark. In an interview format, we will analyze how Kike Sarasola’s vision has influenced the creation of unique spaces, brand building, and the emotional connection with guests, as well as the key lessons learned from a model that has successfully differentiated itself in a highly competitive market.