16 -18 February 2026 | IFEMA - Madrid

MarKa España: Marketing with a K

Wed 18 Feb | 11:05 - 11:35

Does Spain have enough of a strong brand in gastronomy? How can we all improve it? Three icons of Spanish gastronomy show us how to promote local products and how to communicate them to consumers.

Speakers
Ivan González

Ivan González

CEO

Paellitas tradicion

Ivan Morales

Ivan Morales

CEO

Arzábal

Moderators
Soraia Durán

Soraia Durán

CEO

Suite agencia