Back to agenda Local as a Value Driver Mon 16 Feb | 12:10 - 12:25 The Kitchen Lab by Estrella Damm Premium VIP Pass How local products not only enrich the assortment, but also connect with the consumer, boost the perception of quality, and become a real lever for growth and sales. Speaker Cristina García Fuente Foodservice & Restauration Director Worldpanel By Numerator Moderator Mayte Ballesteros CEO & Founder Ballesteros Conulting