Back to agenda Living with Purpose and Hope Wed 18 Feb | 13:15 - 14:15 Main Auditorium CaixaBank Premium VIP Pass We live in an environment of great material well-being, longer life expectancy, better access to education, and greater comfort, but also in an era marked by increased stress, anxiety, and a lack of purpose. In this context, the attitude we adopt toward life has become a differentiating factor. After years of collaborating with companies, institutions, and organizations of all kinds, I have focused my work on helping people strengthen their mindset to connect with their best selves, both personally and professionally. It has been proven that a positive, enthusiastic, and emotionally intelligent attitude improves results, creates healthier environments, and has a multiplier effect on those around us. As Viktor Frankl said, “Life never becomes unbearable because of circumstances, but because of a lack of meaning and purpose.” This conference seeks precisely that: to inspire, motivate, and offer practical tools to face challenges with optimism, focus, and responsibility. Speaker Emilio Duró Socio Fundador de ITER Consultores Moderator Erika Silva Congress Director Hospitality 4.0 Congress