How We Buy Today: The New Ready-to-Go Food Consumer

In this interview, Ricardo Fernández Casal, Senior Advisor and former Carrefour executive, analyzes how customer habits have changed when buying ready-to-go food. This strategic conversation about convenience, price, perceived value, and decision-making at the point of sale reveals what consumers expect today, what no longer works, and what key factors brands and operators must understand to remain relevant in an increasingly competitive and conscious market.