Back to agenda How to Create Wine Lists that Connect with Territory and Consumers Wed 18 Feb | 11:30 - 12:00 F&B Stage Business Pass How to design a wine list with purpose: one that expresses the region, fits your culinary concept, and speaks the language of today’s consumer. We’ll see how to organize and describe wines to sell more (without overcomplicating things), how to balance identity and profitability, and what key elements help make the wine list a conversation starter and a tool for building customer loyalty. Speakers Vanessa Santana Delegada de las Islas Canarias MEG, Mujeres en Gastronomía Jorge Cascajares Director Berria Wine Bar Alba Ramírez Consulting Partner WabiSabi Moderators Jorge Navarro General Director TOB Strategy