Hotel Management and Investment: 2025 Wrap-Up and 2026 Outlook

The hotel sector will close out 2025 in a context of normalizing demand, pressure on operating costs, and a more selective investment market. This keynote will offer a strategic overview of the state of hotel management and the trends influencing investment decisions. Key market indicators, investor behavior, and the outlook for 2026 will be reviewed, providing insights to anticipate short- and medium-term opportunities and challenges.