Back to agenda Hospitality Reloaded: A New Era Wed 18 Feb | 11:30 - 12:00 Auditorium Business & Concepts Business Pass AI is ushering in a new era in hospitality: one where technology not only reduces costs but also elevates service. Hotels are discovering the power of anticipating desires, personalizing every detail, and optimizing processes without sacrificing the warmth that defines the industry. In this conversation, hotel leaders share how they are embracing innovation to build more efficient, personalized, and, above all, more human experiences. Moderator José Ignacio Butragueño Partner Director, Hospitality Andersen Consulting