16 -18 February 2026 | IFEMA - Madrid

Hospitality Reloaded: A New Era

Wed 18 Feb | 11:30 - 12:00

AI is ushering in a new era in hospitality: one where technology not only reduces costs but also elevates service. Hotels are discovering the power of anticipating desires, personalizing every detail, and optimizing processes without sacrificing the warmth that defines the industry. In this conversation, hotel leaders share how they are embracing innovation to build more efficient, personalized, and, above all, more human experiences.

Moderator
José  Ignacio Butragueño

José Ignacio Butragueño

Partner Director, Hospitality

Andersen Consulting