16 -18 February 2026 | IFEMA - Madrid

Generation Z and 360° Entertainment Formats

Mon 16 Feb | 18:20 - 18:40

In this session we analyze how traditional models are changing, what formats are emerging, and what new consumers really expect from brands, spaces, and entertainment offerings.

Speaker
Sergio Rozas

Sergio Rozas

CEO

Raro restaurante

Moderator
Soraia Durán

Soraia Durán

CEO

Suite agencia