Back to agenda From Origin to Customer: Shortening Distances Mon 16 Feb | 13:15 - 13:45 The Kitchen Lab by Estrella Damm Premium VIP Pass Discover how industry leaders are reducing the distance between producer and consumer by increasing sustainability, efficiency, and value. Speakers Natalia Mota McDonald´s España Juanjo Jiménez Director Supply Chain Aramark & Avendra Spain Enric Almiñana Director of Purchasing and Sustainability Abba Hoteles Moderators José Mª Cervera President Food Service Institut CEO of Rumbo Consulting