16 -18 February 2026 | IFEMA - Madrid

Evolution of Limited Service Hotels in Spain

Mon 16 Feb | 15:30 - 16:00

Limited Service hotels have established themselves as one of the most dynamic segments within the Spanish hotel market, driven by changes in traveler habits, operational efficiency, and new value propositions. This session will analyze how this model has evolved in recent years, its current positioning, and the opportunities it offers in both urban and tourist destinations.

Speaker
Jairo González

Jairo González

Independent Board Member & Expansion Director

Petit Palace Hotels

Moderator
Albert Grau

Albert Grau

Partner & Co-Head

Hospitality Cushman & Wakefield