Back to agenda Evolution and Creation of the “Ice Cream” Concept: From Cocktail to Greek Yogurt Mon 16 Feb | 13:30 - 14:00 Innovation Theatre by MAPFRE Business Pass Just when we think something is impossible or that a concept has reached its maximum potential, we see how entrepreneurial people make it possible, continue creating, continue innovating, and generate appeal and evolution by creating concepts or evolving to meet the needs of the public. Speakers Natalia Morales Partner & Founder MYKA Greek Frozen Yogurt Javier Ezquerro Partner & Founder Sec a Sucré Moderators Gonzalo Mateos Founder Expansión y Estrategia MAD