Back to agenda Annual Hospitality Congress Madrid Mon 16 Feb | 17:30 - 19:30 Main Auditorium CaixaBank Business Pass The Madrid Hospitality Annual Congress is the flagship event organized by Hostelería Madrid, the leading business organization in the Madrid region.It is not a standalone trade fair, but rather a key event held within the framework of HIP (Horeca Professional Expo), the major innovation summit for the hospitality and restaurant sector, which takes place annually at IFEMA Madrid. The aim of this congress is to serve as a meeting point for professionals, business owners, and managers in the sector, where they analyze the challenges, trends, and future of Madrid’s hospitality industry. The congress focuses on the most relevant issues for hospitality businesses. It brings together experts, successful entrepreneurs, and authorities to discuss current issues in the sector. Entrepreneurship: – Analysis of new business models. – Talent Management: Strategies for attracting, training, and retaining staff. – Innovation and Technology: Implementation of new digital tools to optimize management. – Customer Experience: The importance of front-of-house service and staff attitude. – Sustainability and Tourism: How to address the decentralization of tourism and sustainable management. – Attracting foreign investment: Strategies to position Madrid as a hub for hospitality investment. – Internationalization of the sector: How to expand Madrid brands and concepts into new markets. – New strategies and formulas for success: Presentation of case studies and trends that are defining the future of foodservice.